What's Included in the Workshop
Not just video lessons. Live sessions, real-time feedback, and the actual tools we use with major retailers.
06
Live Sessions
2.5 hours each, interactive
25+
Templates & Tools
Production-ready resources
1:1
Mentor Sessions
Personalized guidance
Walkthrough the
Workshop Modules
Six modules that cover everything from brand positioning to launch strategy
BrandCraft
Define Before You Design
Most founders skip this step and regret it later. In this session, we'll work together to create clear brand briefs, positioning statements, and unique value propositions that guide every decision — from design to marketing to retail pitches.
Session Outcome
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Brand story & positioning matrix
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Unique value proposition development
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Competitor analysis & market positioning
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Visual identity & moodboard creation
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Customer Research
Know your Audience
Learn hands-on qualitative research methods to craft accurate personas. Together, we’ll validate your product ideas before investing in samples. This session helps you avoid costly trial and can save thousands in misdirected development.
Session Outcome
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Quick qualitative research techniques
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Customer persona building workshop
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Product-market fit validation methods
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Pre-launch waitlist strategy
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Money Matters
Costing, Pricing & Cash Flow
Learn how to create a proper Bill of Materials (BOM), model your margins, calculate break-even points, and plan cash flow. By the end of this session, you’ll know exactly how much money you need and when your business will become profitable.
Session Outcome
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BOM creation (fabric, trim, labor breakdown)
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Margin modeling to achieve 40%+ targets
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Break-even analysis & profitability planning
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Working capital and cash flow forecasting
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Collection Planning
Build a commercially viable first collection
Learn the range planning principles retailers rely on. Together, we’ll create a 6–8 piece capsule collection that truly makes commercial sense. Master the tech pack essentials factories need — avoiding unnecessary details they often ignore.
Session Outcome
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Range planning principles and SKU strategy
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Collection architecture and balance
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Tech pack essentials for production
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Grading basics and size runs
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Manufacturing
Navigate suppliers, sampling, QC
Learn MOQ negotiation tactics, understand sample cycles, build a supplier shortlist, and master quality control processes that prevent mistakes. Our 20+ years’ manufacturing experience gives you insider knowledge to make smarter production decisions.
Session Outcome
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MOQ negotiation scripts and strategies
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Sample cycle management and timelines
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Quality control processes and standards
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Compliance basics and certifications
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Launch & Growth
Execute your launch and plan for scale
Learn how to execute a 90-day launch plan, master paid acquisition basics, understand retail pitching strategies, and know the right time to reorder. Plus, discover when you’re ready to scale and which key metrics matter most for growth.
Session Outcome
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90-day launch planning and execution
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Paid and organic acquisition strategies
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Retail pitching and wholesale approaches
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Reorder triggers and scaling indicators
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From Idea to Icon—All in One Program.
Professional training backed by 20+ years of manufacturing expertise. Limited to 15 participants per cohort for maximum engagement.
AED 5,000
One-time investment • Personalized Workshop